From entry to the dealership to making an inquiry, car buyers can feel an actual showroom experience through an easily accessible digital platform.
The digital experience enables users to select their preferred vehicle and get a 360 view of the available model’s exterior and interior. That's what Toyota has in mind when it set in motion its virtual showroom that anyone can check out anytime and anywhere.
For more details on the available models and variants, brochures and product videos are also available for viewing.
Once the customer has chosen a vehicle, payment estimates can be calculated in the site and personal details may be submitted to connect the customer to their dealership of choice. Dealer representatives will then contact the customer to address further inquiries, offer official quotations, and facilitate car purchase.
“With the current situation where safety takes a priority, we designed our virtual showroom to simulate the actual customer’s buying journey without leaving the comfort of their homes. They can rotate the exterior view as if walking around the actual vehicle or manipulate the interior view to see detailed specifications. They can even have a sample a computation and prepare the required vehicle purchase documents ahead of time. This way, they are better equipped when they finally visit the dealer,” explained Cristina Arevalo, First Vice President for Brand & Product Planning Cluster. “Even interested customers who reside outside the country can take advantage of the virtual showroom,” Arevalo said.
The Toyota Virtual Showroom will be continuously updated to add more 360-degree vehicle displays and interactive features designed to enhance customer experience.