Ford Philippines is now accepting entries for the 16th Henry Ford Awards (HFA), the country’s premier award giving body that recognizes the work of journalists that drive the automotive industry’s progress in the country.
Through the HFA, Ford Philippines celebrates and recognizes print, online and broadcast media practitioners who continue to drive positive change within the automotive industry through their stories.
“For the past fifteen years, our annual Henry Ford Awards program has served as the platform to celebrate the hard work our media friends and partners do in the automotive industry. Beyond what manufacturers like Ford do in marketing their products, it is the media who have borne the responsibility of empowering our customers to know the truth behind every product through credible and honest reportage. This is the kind of integrity and passion that the HFA seeks to honor every year,” said Joseph Ayllon, assistant vice president for communications, Ford Philippines.
Ford has added three new categories to the Awards this year:
Automotive Green Feature, for stories that show how green technology, energy conservation engineering or alternative fuel technologies truly help reduce carbon foot print;
Smart Technology Feature, for entries that highlight a leading technology that makes the driving and passenger experience more convenient; and
Best Automotive Magazine, which will award the best automotive print magazine that delivers accurate reportage of relevant news and trends that shape the Philippine motoring industry, automotive experts’ opinion, and comprehensive reviews of automotive products. This category will also consider a magazine’s overall layout and visual appeal.