Mother’s Day is just a couple of days away, and brands are gearing up for this gifting occasion. Every year, Michael Kors ups the ante and releases engaging and interactive campaigns that entice consumers to keep the brand foremost in mind when buying for mom. This year, Michael Kors tapped one of the world’s sexiest women and real life mom, Brazilian model and actress Alessandra Ambrosio, to be the face of its Mother’s Day campaign.
Together with Alessandra’s real life daughter, seven-year-old Anja, the mother-daughter tandem lit up the lens of renowned photographer Pamela Hanson for a series of black and white photographs. The campaign extends to video and Instagram Boomerangs showing images of the fashionable tandem in fun and warm moments of mother-daughter bonding accompanied by shareable phrases about motherhood.
The campaign features carefully curated items from Michael Kors that make for perfect gifts for mothers on their special day. Get luxurious matching handbags in two sizes for that mother and daughter twinsies look. If you’re looking for a fresh season buy for a fashionable mom, get the latest MK fragrance, bags and accessories that will sure put a smile on any mother’s face.
To keep her smiling, clip a printed version of Alessandra Ambrosio and her kid from the MK campaign and put a note, “Mom, we may not look like supermodels, but to me our life together is always this picture perfect,” and end with a wink emoticon.
In the Philippines, Michael Kors is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati and Shangri-La Plaza Mall. Follow @ssilifeph on Instagram for more information.
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