EVERY photographer aims to capture superb image quality in the photos they take, ensuring that every image captured retains the beauty of what is seen. In the world of mirrorless cameras, Sony has proven itself a leader with its full-frame A7 series, and this was clearly evident when the brand engaged their ambassadors and influencers to a #PicturesInFull campaign and series of workshops that showcased the quality of these Alpha cameras. 

Employing top-of-the-line technology to ensure optimal resolution, dynamic range, and fast processing speed and shooting response, Sony’s a7 series full-frame cameras are where quality meets superb functionality and moments captured are just as inspiring as the real-life image. To add to this already impressive line-up of products Sony’s recently launched α7Riii provides photographers with the ultimate full-frame advantage to capture moments in amazing quality. 

Known to take the most extraordinary photographs, the Sony α7Riii boasts of an entirely renewed image processing system offering higher speed performance of up to 2x improved AF speed, tracking and accelerated and predictive auto-focus and advanced image processing capabilities, leaving you with only the most stunning shots under the harshest conditions
Professional photographers and photography enthusiasts saw the versatility and prowess of the newest Alpha camera through a series of photography sessions conducted by top photography professionals across industries. Paco Guerrero, Charisma Lico, Nigel Laxamana and Pilar Trigo Bonnin inspired enthusiasts and aspiring professionals alike, through their captured images that showcased the outstanding detail, sensitivity, and quality of the α7Riii.

Offering superior speed, high-resolution imaging and unmatched performance even under the harshest conditions, the Sony α7Riii boasts of an entirely renewed image processing system with features that include: 

Equipped with High-speed Continuous Shooting of up to 10fps with AF/AE tracking which delivers superior AF coverage, speed and tracking performance; 

Packed with a 42.4 MegaPixel Quality that lets you discover the world in remarkable detail while its Fast Hybrid AF with 399-Point Focal-Plane Phase-detection AF Sensor and 425-Point Contrast-Detection AF keeps the subject’s eyes in sharp focus; 

With Supreme Sensitivity at ISO 100-32000 and wide dynamic range, images are delivered in high-quality and in spectacular detail. Its 5-axis Image Stabilization that allows you to zoom, snap close-ups and capture right scenes in greater clarity. 


Topics: Sony α7Riii
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