Manila Standard’s ‘Adopt-A-Tree’ holds its 9th sowing
It is the backbone of the print industry, without it there’s really no use at all for the word newspaper in any vernacular. So it’s just fitting for a company that relies so much on trees to give back to the natural resource that has kept print afloat and extant in this day and age of digital technology.
Manila Standard, in celebration of its 31st Anniversary, has done just that after a successful 9th sowing of their Adopt-A-Tree program last Jan. 20, 2018 in a Mangrove reserve in Calatagan, Batangas.
“Very proud ako kasi sa 31st anniversary namin ay napatunayan namin na very committed kami sa pangangalaga ng environment through this initiative of ours na Adopt-A-Tree program,” said Anita Grefal, Manila Standard’s OIC-Operations, during their tree-planting program in Barangay Talisay, Batangas.
“This is our 9th sowing already and we plan to broaden our CSR in the coming years with our partnership with the DENR (Department of Environment and Natural Resources),” added Grefal.
Initiated by former Advertising Manager Gina Verzosa, Manila Standard’s “Adopt a Tree” project kicked off at the Ipo Dam Watershed in Norzagaray, Bulacan on Nov. 28, 2009.
When the idea was first presented to then President and CEO Rogelio Salazar, the bold initiative was then made into the company’s Corporate Social Responsibility project.
“Thankful kami sa mga companies tulad ng Manila Standard na mayroon talagang programa para sa kalikasan,” said Cherrylet De Guzman Ecosystems Management Specialist II of the expanded National Greening Program of the DENR that has partnered with numerous private institutions, individuals, communities and other government agencies.
This is the third time that the DENR has partnered with Manila Standard for its “Adopt-A-Tree” program and the department is hoping for more in the future.
“We joined Manila Standard in their 6th and 7th sowing for our Mangrove tree-planting activity and sana magpatuloy ang partnership namin dahil napakaganda na ng nasimulan natin,” added De Guzman. “Nawa’y mas mapatatag pa natin ang samahan na ito to para mapangalagaan natin lalo ang ating likas na yaman.”
Attended by almost 40 employees from the broadsheet and around 10 representatives from the DENR, the event had both sides actively taking part in the Mangrove planting, wherein 1,000 propagules were planted. Mangroves are known to provide shoreline protection and reduce soil erosion, providing protection from waves and water movement. These also provide habitat for numerous sea creatures, both estuarine and coastal fishes, crustaceans and mollusks.