Summer is made more fun with Everyday is Play Day Year 3
This year’s campaign is particularly extra special as SM Supermalls is partnering with UNICEF, and together, they are set to promote and instill every child’s right to play, relax, and indulge through a holistic approach on both their artistic and recreational activities. Through this team up, they promote their shared advocacy to bring more smiles to children’s faces across the country. “SM brings back Everyday is Play Day with kiddie character meet-and-greets and interactive play that aims to help develop their confidence and social skills,” said Jonjon San Agustin, SM Supermalls SVP for Marketing. Through a showcase of a new found wonderlands filled with real-play and digital experiences while also featuring toy collections, play machines and giant interactive displays, SM Supermalls also pride in delighting everyone with over 30 global brands including Toy Kingdom’s biggest such as Barbie, Hatchimals, Paw Patrol, Shimmer and Shine, Pokemon, Shopkins, Beyblade, My Little Pony, and many more.
Don’t forget to let your kids #EatPlayShopInTheCity this summer at these participating malls: SM City North Edsa, SM City Fairview, SM City Novaliches, SM City San Jose Del Monte, SM City Manila, SM City San Lazaro, SM City Sta. Mesa, SM City East Ortigas, SM City Taytay, SM City Angono, SM City Marikina, SM City Masinag, SM City San Mateo, SM City BF Paranaque, SM City Sucat, SM City Bicutan, SM City Las Pinas, and SM Center Muntinlupa.
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