According to a global survey, the Philippines has emerged as one of the happiest countries in the world.
The United Nations celebrates the International Day of Happiness on March 20 as a way to recognize the importance of happiness in the lives of people around the world.
The SM Mall of Asia, pioneer and one of the largest malls in Asia, recognizes its influence on promoting the happiness of every Filipino.
Now on its third year, the MOA Happiness Campaign brings it to the next level of sharing happiness like no other to every Filipino mall-goer.
To kick-start the International Day of Happiness, SM Mall of Asia in partnership with SMDC and Runrio Events, Inc is organizing the very first and happiest run in the country—the MOA Happiness Run on March 17 at the SM Mall of Asia Concert Grounds.
Everyone can come together to feel happy vibes through running, with runners experiencing a day of extra happiness through our Happiness Bubble Station, Happiness Inflatable Station, Happiness Wall and Happiness Photo Stations.
Upon registration, runners will receive their own Happiness Kit containing a singlet from which you can choose from two happy emotions, loot bag with lots of happy treats and goodies, happiness medal and race bib, which are specially designed to hype the happiness feeling. The racecourse will include fun obstacles and the event itself will have activities that runners of all ages will enjoy. After the run is a Happiness Concert and a segment wherein the event will give away big prizes such as cameras, phones and gift certificates along with more exciting prizes that people should watch out for.
After the MOA Happiness Run, SM Mall of Asia has its own unique efforts of building the mall itself as the hub for happy moments and memorable experiences. It will be a day full of extra happiness on March 20 as we celebrate the International Day of Happiness. There will be a shower of discounts and promotions from the mall wide Happiness Sale and surprises from our Happiness Squad who will roam around the mall to give away free hugs and treats to customers.
At night, mall goers will have something to look forward to capturing the iconic MOA Globe transform into our favorite emojis starting March 1.
Celebrate happiness at SM Mall of Asia and sign up for the first ever and happiest run of the year! #MOAHappinessRun, #MOAHappinessDay