Inspiring a new breed of entrepreneurs in taking a step towards financial freedom, Frontrow has long been in the business of changing lives. But this year, the multi-level marketing company seeks to draw from its humble beginnings to bring larger-than-life changes to Filipino families.
In the previous years, Frontrow has been actively reaching out to different charities and organizations who need support in various aspects, but it wasn’t until this 2018 that the marketing firm decided to go full throttle with its initiatives through the establishment of Frontrow Cares.
On Nov. 28, Frontrow co-founders RS Francisco and Sam Versoza introduced to a crowd of journalists and publicists its most personal venture yet, Frontrow Cares.
“It’s been a great year and we can’t think of doing anything more apt than to formally introduce Frontrow Cares. We’ve been in touch with various organizations for quite some time now, but we want to extend this mission to people outside Frontrow who might want to give more, to inspire more,” RS says.
A few months ago, Frontrow’s co-founder and award-winning actor RS Francisco, breathed life back into producing one of the most critically acclaimed productions, M Butterfly, and donated 100 percent of the proceeds to various charities.
“It’s the most fulfilling thing ever,” RS adds.
After the success of M Butterly, the Frontrow team continued to seek more organizations further reinforcing its brand DNA, which is to be in the business of changing lives.
From supporting various causes for education, health, and financial aid, Frontrow is ending the year with a celebration through the biggest charity music festival of 2018 headlined by some some of the country’s biggest names in the industry such as Ely Buendia, Parokya ni Edgar, Billy Crawford, Gloc 9, Callalily, Andrew E., Spongecola, and Jake Zyrus.
Also featured in the most anticipated concert of the year are Youtube sensations Ex-Battalion and Chicser, DJ Ace Ramos, and Frontrow’s homegrown talents Luxxe Stars.
“This is just the beginning. Blessings are best experienced when shared and here in Frontrow, we want to encourage a culture of generosity. Basta thankful lang tayo,” Sam further adds.
To know more about the Frontrow Cares, visit www.frontrowofficial.com and follow Frontrow Philippines on Facebook.
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