Nokia: Committed to nurturing nature

As the world?s leading mobile phone supplier and market leader, Nokia understands that it is important to lead the way in environmental sustainability and demonstrate best practices.

One of the ways by which Nokia demonstrates this is through its Takeback Campaign, which focuses on the recovery of old mobile phones, batteries and accessories of any brand. For every kilo of raw materials collected, Nokia will make a donation to Bantay Kalikasan for the continued rehabilitation of the La Mesa Watershed.

The La Mesa Watershed covers a total area of 2,700 hectares: 2,000 of which are forest lands and the remaining 700 hectares consists of a man-made lake that serves as a water reservoir. It is the last forest of its size in Metro Manila and it straddles Quezon City, Caloocan City and Rizal Province. It is a vital link to the water requirements of 12 million residents of Metro Manila considering that 1.5 million liters of water pass through this reservoir every day.

Supporting Nokia in its commitment to be a leading company in environmental performance is renowned photographer Alex Van Hagen, who captured stunning images of the La Mesa Watershed using the Nokia N96 and the Nokia N85.

?Going around the city and taking photos using the Nokia N96 and Nokia N85 was a joy!? exclaims Van Hagen. ?Both mobile phones, which have a 5-megapixel camera with Carl Zeiss optics and flash, produced clear, vivid, and high-quality images. They definitely brought out the beauty of the flora and fauna at the La Mesa Watershed.?

Alex also shot several photos which will be showcased in the exhibit Van Hagen & Van Hagen: Brothers in Art Part 2 from March 5 to 10 at the 3rd floor Gallery of the Peninsula Manila Hotel. The exhibit will feature striking photographs by Alex and exquisite copper etchings by his brother Han.

Nokia?s admirable efforts to preserve the environment haven?t gone unnoticed. Just recently, Nokia won the GSM Association?s first award for Outstanding Environmental Contribution at the 2009 Mobile World Congress in Barcelona. The association, which represents the interests of the global mobile industry, says Nokia?s global environmental program was selected the best in the industry due to its scale and commitment. 

It also highlighted Nokia?s commitment to consider the environment across its entire product range by deploying a range of environmental elements in its devices. These measures include reduction of charger no-load energy consumption by 90 percent, adding alerts to remind people to unplug their chargers once the battery is full, making up to 80 percent of any Nokia device recyclable, and phasing out the use of materials like PVC.

Nokia believes that by offering people products and solutions that help them make sustainable choices, much can be achieved and this includes caring for nature and sustaining it for other generations to enjoy.

About Nokia

Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.