Canon, a global leader in digital imaging, unveiled yet another winning concept that’s true to its pledge to delight customers: the Selphy Business-in-a-Box Model.

Designed to especially benefit freelance photographers and events and wedding organizers, Selphy Business-in-a-Box is a practical package that consists of the Selphy CP760 compact photo printer accompanied with a no-frills digital camera and ink and paper packs.

Inspired by consumers

Ernalou Amechachurra, product marketing supervisor, says concept “was actually inspired by… photographers and agencies who in the past year flooded us with requests to sponsor instant photo printing services at their events. The market clearly loved the instant gratification provided by our high-quality, on-the-spot prints. That’s when we knew that an attractive package aimed directly at these organizers could result in something that’s mutually beneficial.”

“Print quality is really impressive, with solid and vibrant colors that don’t fade over time. A protective overcoat also shields your photos from fingerprints, dust and spillages,” says product officer Maro Torres. But this benefit is only the tip eagerly adds: “Selphy compact photo printers are very versatile. You can print directly from a wide range of memory cards, cameras, PCs and even wirelessly using Bluetooth or Infrared. Some models even come with an optional battery pack to give you the convenience of printing literally wherever and whenever you want. You can also edit photos on the printer itself. No need for a PC or Photoshop to crop, correct red-eye, adjust skin tone, print ID photos, or to use effects like black and white or sepia.”

There’s one more advantage that will resonate very well with business-minded individuals: cost-efficiency. “A 4R print costs only eight pesos on the CP760, the lowest among dye-sub compact printers in the market. So while a few other printers are slightly cheaper than Selphy, smart investors know that it’s the cost per print that matters. With SELPHY’s very affordable ink and paper pack or otherwise known as the Selphy consumables, you save a lot more in the long-term.”

To learn more about Selphy Business-in-a-Box, email selphybiz@canon.com.ph.